Private sector life insurer, Reliance Life expects to maintain a 10% growth in total premium income on the back of growth in regular premium policies and better policy renewals.
By keeping in regular touch with existing policyholders and charting out a growth path for agents, the company aims to achieve double digit business growth during the current fiscal.
Reliance Life reported a Profit Before Tax of Rs 380 crores and mopped up total premium of Rs 4,020 crores for FY’13.
Currently, traditional life insurance products accounts for 80% of its total product portfolio, while Unit-Linked Insurance Plan (ULIP) accounts for the rest.
The company recently launched a ‘career agency’ format, offering a fixed stipend and variable commission payout for its 1.25- lakh agents. The company wants to focus on its strength, which is its agency channel. The company said that it wants to be the alternative to Life Insurance Corporation of India (LIC) in the private sector.
Reliance Life, as a late entrant in the life insurance industry, does not have a bancassurance tie-up (banks acting as corporate agents for distribution of insurance products) with any big bank.
Bancassurance accounts for 30% of the premium income for private insurers. However, for Reliance Life it is miniscule on this account.
As per current Insurance Regulatory and Development Authority (IRDA) regulations, one bank can tie-up with only one insurance company for bancassurance. In the Union budget this year, the Finance Minister announced that banks will be allowed to become insurance brokers which will enable them to sell policies of multiple insurance companies. Life insurance companies with existing tie-ups with banks could potentially lose some percentage of their business once banks become brokers.








