Private life insurance companies have witnessed a fall of 13.7% in first half of financial year 2012-13 in new business premium mainly on account of sharp decline in premium collection from individual agents.
An analysis of five large private life insurers has revealed that they collectively witnessed sharp decline in new business premium collection by individual agents in the April-September 2012 period. Premium collection by these life insurers from individual agents for April-September 2012 stood at Rs 1,763.47 crores as against Rs 2,229.28 crores in corresponding period last year, a fall of 21%.
As a proportion of total premium collection, individual agents managed 41.4% in April-September 2012 period compared with 45.9% in the same period last year.
The life insurers that were considered for this analysis are ICICI Prudential Life, HDFC Standard Life, SBI Life, Bajaj Allianz Life and Reliance Life.
Premium collection by corporate agents has also come down. Premium collection by corporate agents for April-September 2012 period stood at Rs 2,008.68 crores as against Rs 2,219.99 crores in the same period previous year, a decline of 9.5%. However, as a proportion of total premium collection, corporate agents witnessed a growth from 45.7% in April-September 2011 period to 47.2% in April-September 2012 period.
As the industry has shown overall negative growth, distribution channels like individual and corporate agents, has been significantly impacted. Banks and brokers have performed reasonably well.
Reliance Life witnessed the steepest fall of 31.5% in premium collection by individual agents. Reliance Life’s premium collection by individual agents for April-September 2012 stood at Rs 262.77 crores as against Rs 383.48 crores in corresponding period last year.
SBI Life’s premium collection by individual agents for April-September 2012 stood at Rs 459 crores compared with Rs 658 crores in the same period last year, a decline of 30.2%.
Bajaj Allianz Life was the only insurer to witness a growth in premium collection by individual agents. Its premium collection by individual agents for April-September 2012 stood at 395 crores as against Rs 380 crores in corresponding period last year, a growth of 4%.
Premium collection of Bajaj Allianz Life by corporate agents for April-September 2012 stood at Rs 113 crores compared with Rs 248 crores in the same period last year, decline of 54.4%.
Premium collection of SBI Life by corporate agents for April-September 2012 stood at Rs 317 crores compared with Rs 626 crores in corresponding period last year, a decline of 49.4%.
However, ICICI Prudential Life saw a rise in premium collection by corporate agents. Its premium collection by corporate agents for April-September 2012 stood at Rs 656 crores as against Rs 435.2 crores, a growth of 50.7%.
During April-September 2012, HDFC Standard Life’s premium collection by corporate agents stood at Rs 834 crores as against Rs 808 crores, a growth of 3.2%.
Premium collected by brokers, who are allowed to sell policies of multiple insurers, grew by 6.1%. However, their contribution to total premium remained as low as 6%.