Health insurance portability, which has been in force for a year, has not resulted in any major churn among policyholders. One of the major reason for this is that agents are reluctant to encourage policyholders to port a health insurance policies as regulations bar commissions on ported policies.
As per regulations, intermediaries do not get commissions in the porting year; hence there is no incentive for agents.
Most non-life insurance companies have reported a couple of thousands of customers who have moved out while standalone health insurance companies were the one to have recorded a net inflow because of portability. The standalone health insurers have one advantage that they do not have to license their own agents as existing insurance agents are allowed to sell products of standalone health insurance companies.
The experience of health insurance portability is comparable with telecom where the ratio of customers opting to port is not high compared to the base. Health insurance customers are stickier compared to mobile customers because in insurance they have multiple policies with the same company.
In September 2011, Insurance Regulatory and Development Authority (IRDA) issued guidelines on health insurance portability. The objective of the guidelines was to allow customers to shift from one insurer to another without losing their ‘no claim’ track record or running the risk of claims being rejected under pre-existing condition.
The insurance norms do not allow insurers to use the ‘pre-existing’ defense if an insured has been with the company for four years.
The conditions for the portability were that the shift could happen only at the time of renewal and both companies are given sufficient notice.




