Next time you go for a Unani or a homeopathy treatment, you may be able to claim health insurance on your expenditure. But, do make sure that you visit a certified practitioner.
With the growing demand for alternate therapies even for critical illnesses including those related to tumors and heart diseases, most insurance majors are looking at providing cover for non-allopathic treatment.
The ministry of health and family welfare has also been expanding alternate medicine under the Ayush programme.
While several health insurance majors such as Apollo Munich, Reliance General Insurance and Bajaj Allianz are already providing cover for alternate treatment in a limited way, others may follow suit.
Customer research has shown that more people are opting for Ayurveda, Unani, Sidha and Homeopathy solutions for long-term relief. Keeping this in mind, insurers are including non-allopathy treatments.
However, the shift is still at a nascent stage. Insurers say that there are challenges such as to standardize the pricing for treatments and certification by recognized medical practitioners, which need to be addressed.
According to estimates, the market for Ayush was estimated at $1,792 million in 2009 and is expected to double at $3,640 million in 2014.
Insurers are also looking to ease the claim process for alternate treatments, which is at present mired in procedural issues.
