Muskesh Amabhi’s Reliance group is in negotiation with Bharti-Axa Insurance to buy out Bharti part of it. This step shows the motive of Reliance group to foray into the financial market. The negotiation is in advance stage as Bharti is looking to make an exit from this sector.
Bharti Axa Life is struggling to sustain in the insurance industry with a market share of 1.1%. The firm, a joint venture in which Bharti owns 74% equity and the Paris-headquartered Axa group holds 26%, started operations in 2006. The company’s new business premium income has dropped 17% to Rs 364 crore in 2010-11.
Reliance group is looking to enter in financial market and they are trying to build it with the help of surplus generated by the petrochemicals business. They have already announced a tie-up with New York-based DE Shaw for financial joint-venture. As they think life insurance industry has the right opportunity of saving and risk which is more suitable to build up the sustainable financial empire.
When there was boom time in stock market, investors were more interested in ULIPs a market-linked product, insurance companies were competing with foreign portfolio investors in the local securities market and life insurance industry became the hot favorite financial tool for investors. In 2007, of the total premium income earned by insurance companies, 80% was ULIP investment; of this close to 70% went into stocks and this graph will continue in future as well.
Reliance’s entry into financial services is a development that is closely tracked by corporate and markets. It’s perceived that the group will build businesses like non-banking financial services, insurance and asset management where entry barriers are low compared to banking and anticipations are very high in insurance industry as it can be positive effect on whole business.
